Southpark dolls and toys developed by Steven Greenfield for Fun-4-All!

Pillsbury Doughboy bakes a deal with Steven Greenfield, toy executive.

Steven Greenfield has been an executive in the toy and licensing industry his entire life. As CEO of Fun-4-All, a toy company specializing in licensed toys, Steven Greenfield negotiated licenses for some of the most popular brands and properties in the entertainment industry. Some of the better known brands acquired by Greenfiled for his toy company were Southpark, Furby, Teletubbies, Pillsbury, Taco Bell, Kiss, and Family Guy toys.

Steven Greenfield maintains involvement with the toy industry by working with small toy companies, advising and supporting interests, and stays active through various toy industry organizations.

Steven Greenfield has been a Board Member of both LIMA and TIA, the Trade Associations for the licensing industry and Toy Industry respectively, representing over 1000 companies worldwide.

"Yo quiero Taco Bell," says Steven Greenfield, toy maven.

Furby dolls licensed by Steven Greenfield
under Fun4All

Steven Greenfield's Fun-4-All license for Ozzy Osbourne toy.

Steven Greenfield toy company acquires Teletubbies keychain license.